The two articles for this week make the same basic argument, that even the simplest design elements, e.g. font type, font size, etc., should be carefully considered. Petroski asserts that a clear and effective design can help to lead the audience toward your destination or message. You must plan your writing well, being proactive and anticipating any possible problems that may arise in your writing. Kostelnick describes the importance of connecting your visuals and verbal. He asserts that all visuals must be placed into a context in your writing, otherwise they add nothing of substance to your writings. He also reminds us that just because it may be easy to BOLD a heading does not mean that it should be used to fix a problem; a problem may not even exist.
In my project, I have two different opportunities to use design to improve my writing. When writing my PR plan for IPTAY, I need to be cautious of the design elements and visuals that I use. For instance, the visual that shows all of the elements of the iTiger plan is a good use of a visual to complement the text. Just because that visual works in that context does not mean my PR plan should be inundated with visuals; they may not serve any purpose for the rest of the writing. When creating examples of flyers, news releases, etc., visuals will play a larger role. These documents are intended for a different audience with the purpose being to inform and persuade them. Flyers will look like print advertisements, so they should be visually appealing, and the news releases should be easy to follow and should employ "supra-textual cues" to add coherence to the document.
Monday, October 13, 2008
Thursday, October 9, 2008
Idea for iTiger Advertisement
I think it would be cool to make a teaser ad for iTiger to show at the last home game this season (Nov. 27th vs. USC). It would have a similar format to the ad above but in addition would have a final shot that said something to the effect of "Coming Fall 2009" A tiger paw would be underneath and the website underneath that. Teaser ads are very effective and would attract a lot of traffic to the website where they could find all the information they need about iTiger.
Monday, October 6, 2008
Ewing, Strategies of Persuasion
David Ewing asserts that there are rules that every persuader should know. But it is not as simple as following a few rules of persuasion when you write; a good writer adapts their approach to each different situation. He then gives 11 rules that should be followed when trying to persuade. These are all rules that we have undoubtedly heard before, but he puts them into a context, where it is important to know your audience before you begin writing. Last, he presents some questions to ask about your audience's situation and relationship to you:
Deeply or only mildly interested in the subject of your communication? IPTAY is deeply interested in my subject. The wheels are in motion for the iTiger project and they need recommendations for marketing and PR.
Familiar or unfamiliar with your views, competence, and feelings about them? Here, they are mostly unfamiliar with my views and competence. They are somewhat familiar with my feelings toward the project; they have seen my enthusiasm toward this opportunity in meetings we've had.
Knowledgeable or ignorant of your authority in the area discussed, your status, and your associations of possible importance to them? I would say before I sent my proposal to Mr. Match, they were ignorant of my authority in the area, but they have some background now as to my qualifications on the subject.
Committed or uncommitted to a viewpoint, opinion, or course of action other than the one you favor in your report? I do not believe they have any ideas or opinions on the matter at this point. This needs to be researched further.
Likely or unlikely to find your proposal, idea, finding, or conclusion threatening or requiring considerable change in their thought or behavior? Very, very, very unlikely.
Inclined or uninclined to think and feel the way they do about the subject because of identifiable reasons, prejudices, or experiences? I would say they are probably inclined to feel the way they do about iTiger because of identifiable reasons, such as there commitment to the university and athletics.
Associated formally or informally with groups or organizations involved in some way with the idea or proposal you deal with? Umm, yeah, Clemson, IPTAY.
Deeply or only mildly interested in the subject of your communication? IPTAY is deeply interested in my subject. The wheels are in motion for the iTiger project and they need recommendations for marketing and PR.
Familiar or unfamiliar with your views, competence, and feelings about them? Here, they are mostly unfamiliar with my views and competence. They are somewhat familiar with my feelings toward the project; they have seen my enthusiasm toward this opportunity in meetings we've had.
Knowledgeable or ignorant of your authority in the area discussed, your status, and your associations of possible importance to them? I would say before I sent my proposal to Mr. Match, they were ignorant of my authority in the area, but they have some background now as to my qualifications on the subject.
Committed or uncommitted to a viewpoint, opinion, or course of action other than the one you favor in your report? I do not believe they have any ideas or opinions on the matter at this point. This needs to be researched further.
Likely or unlikely to find your proposal, idea, finding, or conclusion threatening or requiring considerable change in their thought or behavior? Very, very, very unlikely.
Inclined or uninclined to think and feel the way they do about the subject because of identifiable reasons, prejudices, or experiences? I would say they are probably inclined to feel the way they do about iTiger because of identifiable reasons, such as there commitment to the university and athletics.
Associated formally or informally with groups or organizations involved in some way with the idea or proposal you deal with? Umm, yeah, Clemson, IPTAY.
Monday, September 29, 2008
10 minus 2 Report Writing Pitfalls
Pitfall 1: Ignoring your Audience - As I discussed in my proposal, identifying my audience is a major section of my PR plan. My primary audience will be football ticket holder. They are the main group that I am trying to influence. The secondary audience will be Tim Match and IPTAY Board members who will be able to influence the primary audience. Last, the tertiary audience, such as clubs, organizations, etc. who can endorse iTiger.
Pitfall 2: Writing to Impress - Tim Match does not have time to decipher words and phrases in the PR plan. Using unnecessary trivia would do less to impress and more to confuse. Like we have been reading all semester, the writing should be short and concise.
Pitfall 3: Having More then One Aim - My single aim: I will provide IPTAY with recommendations for implementation and communication tactics to reach football season ticket holders.
Pitfall 4: Being Inconsistent - Inconsistency leads to misunderstandings in your writing as well as time wasted for the reader. I will use Clemson's style guide to reduce this confusion and provide a consistent report.
Pitfall 7: Misintroducing - My letter of transmittal, executive summary and introduction should be not only be concise, but also thorough. They should not read like a table of contents, and they should contain the what, how and why of the subject.
Pitfall 8: Dazzling with Data - I should only include information that is relevant to the problem. Some information is
Pitfall 9: Not Highlighting - Some parts of the plan are more important than others. Audience analysis and objectives, strategies, and communication tactics are the most important sections of the PR plan. This should not take away from the other sections, but not highlighting these important aspects would take away from the effectiveness of the plan.
Pitfall 10: Not Rewriting - Revise and then rewrite. This is simple enough; we cannot expect our first draft to become our final report without any rework. You wouldn't expect an actor to step in front of an audience without first rehearsing his lines.
Pitfall 2: Writing to Impress - Tim Match does not have time to decipher words and phrases in the PR plan. Using unnecessary trivia would do less to impress and more to confuse. Like we have been reading all semester, the writing should be short and concise.
Pitfall 3: Having More then One Aim - My single aim: I will provide IPTAY with recommendations for implementation and communication tactics to reach football season ticket holders.
Pitfall 4: Being Inconsistent - Inconsistency leads to misunderstandings in your writing as well as time wasted for the reader. I will use Clemson's style guide to reduce this confusion and provide a consistent report.
Pitfall 7: Misintroducing - My letter of transmittal, executive summary and introduction should be not only be concise, but also thorough. They should not read like a table of contents, and they should contain the what, how and why of the subject.
Pitfall 8: Dazzling with Data - I should only include information that is relevant to the problem. Some information is
Pitfall 9: Not Highlighting - Some parts of the plan are more important than others. Audience analysis and objectives, strategies, and communication tactics are the most important sections of the PR plan. This should not take away from the other sections, but not highlighting these important aspects would take away from the effectiveness of the plan.
Pitfall 10: Not Rewriting - Revise and then rewrite. This is simple enough; we cannot expect our first draft to become our final report without any rework. You wouldn't expect an actor to step in front of an audience without first rehearsing his lines.
Thursday, September 25, 2008
Project Proposal
Executive Summary
iTiger is a set of web-based services aimed at mobile devices to enhance the Clemson experience in sports, research and academics, and beyond. These services will extend the scope of ‘cyber-infrastructure’ for devices connected by broadband wireless networks. iTiger and Clemson provides an unique environment that fosters a “living laboratory”, where products can be showcased or tested while also building working relationships with academic researchers and students. CCIT, the College of Engineering and IPTAY have developed this program but do not have a plan for implementation and marketing. By writing a public relations and marketing plan, I will provide IPTAY with recommendations for implementation as well as communication tactics to reach University Administration and football ticket holders.
Introduction
Clemson University’s Athletic Scholarship Organization, IPTAY, has developed a program, iTiger, for the University but does not have a plan for implementation and marketing. By writing a public relations and marketing plan, I will provide them with recommendations for implementation and communication tactics to reach football season ticket holders. iTiger is a set of web-based services aimed at mobile devices to enhance the Clemson experience in sports, research and academics, and beyond. This proposal will provide details on the current situation of the problem, a plan for the solution, my unique qualifications, and a project schedule.
Current Situation
The iTiger project is a synergistic partnership of athletics, business, academia, and industry with the common goal of shaping and realizing a new mobile wireless experience. The iTiger concept is one that will ultimately lead to real time communication from a person’s mobile device to an interactive landscape that is prevalent, useful, entertaining, and location sensitive. The initial phase will focus on creating a student driven living laboratory within the Clemson’s athletic facilities. Specific illustrations of the benefits of the iTiger project for each perspective include:
i. For athletics, this project represents a new way in which the fan may be immersed in the experience of a sporting event – this new interaction will promote more fan participation and increase the satisfaction of the whole sporting experience. Examples of potential new fan interaction include: the ability to procure merchandise through ecommerce, view replays, track statistics, interact with players, coaches, and use Clemson specific social networking applications.
ii. For business, this project generates new revenue streams through targeted marketing, subscription/service fees, and new retail opportunities.
iii. For academia, this project provides a fertile test-bed for many avenues of research, and also provides opportunities for students to gain real world experience in a challenging, interesting working environment. Other applications for computer technology research include the gathering and analysis of signal/coverage statistics, system monitoring and load testing, and experimental support of content delivery.
iv. For industry partners, this project provides a “living lab” in which products may be showcased or tested and research agendas may be advanced while also building valuable working relationships with academic researchers and students.
The iTiger project is a unique opportunity for athletics, business, academia, and industry partners to collaborate on building the collegiate stadium of the future. The success of this project has more widespread ramifications than just the sporting experience, but also generating more revenue, and academic research. In time, the lessons learned from iTiger will be extended into the Collegiate Campus of the Future – a place where learning, public safety, social networking, and many other elements of modern higher education converge in cyberspace.
An agreement with Cisco Systems Incorporated has been secured where they will provide the necessary network infrastructure and the platform on which applications may sit for the Fall 2008 season. In exchange, Clemson will make the athletic facilities available as a test-bed for Cisco product development. This is an exclusive agreement, yet to be made public, and creates a lot of opportunities from many different angles. For iTiger to be successful, a plan needs to be developed that will communicate these unique benefits and opportunities to football ticket holders.
Project Plan
I will produce a public relations plan that will provide Tim Match, Associate Athletic Director, with strategies and tactics to successfully implement and market the iTiger experience to University administration and football ticket holders. This plan will include the following:
i. Letter of transmittal: This document will be presented in a memo format, will be short and concise and will detail what the document is, why it should receive the reader's consideration, and what the reader should do with it.
ii. Executive Summary: this will summarize the proposed campaign and will follow a similar format of the executive summary in this proposal. It will include the problem, program goal, target audiences, audience objectives, major strategies, recommended budget and evaluation plans.
iii. Situation Analysis: this section will contain all of the information and data about the internal and external environments. While the problem statement will direct the planning efforts to a particular set of conditions, the situation analysis will provide details about internal and external contexts.
iv. Problems and consequences: based on my research and meetings with the client, I will isolate the overriding problem and determine what will happen if the problem is not solved. Here I will answer two questions: “What exactly is it that I want them to do as a result of my campaign”, and “What will happen if they neglect to follow the recommendations of this campaign?”
v. Campaign Goals: here I will provide general directions for the campaign. These are different than objectives, which are specific and can be measured.
vi. Audience Identification and messages: I will attempt to identify three types of audiences:
o Primary: the specific audience or public that I want to influence, football ticket holders.
o Secondary: audience that can intervene on my behalf and influence the primary audience, such as IPTAY board members.
o Tertiary: “special” publics comprised of organized groups (clubs, associations, etc.) that can mobilize quickly and endorse my cause.
I will also determine exactly what message should be directed at each of the audiences I have identified. These messages will be direct and declaratory and will articulate specific benefits to the audiences.
vii. Audience Objectives: I will then state the objectives for each audience that I identified in the previous section. These objectives will be specific and quantifiable when possible. They should also be reachable, acceptable by the client, and ethical.
viii. Strategies: I will provide several strategies that will each in itself solve the problem. I will discuss the advantages and disadvantages of each strategy, so the client can make an informed decision. Each solution should be feasible, acceptable and appropriate. Finally, I will tell the client which strategy I recommend and why I recommend this strategy; to do this I will refer to the advantages and disadvantages.
ix. Communication Tactics: This will provide the communication tactics I propose and will include both action events (special events, demonstrations, etc.) and communication tactics (news releases, direct mail, advertising, themes, slogans, etc.). I will describe which audience each tactic is directed to, the message I expect each audience to receive, why I choose each tactic and anticipated results.
x. Schedule: presentation of a specific and comprehensive planning calendar.
xi. Budget: accurate representation of how much things will cost. This information will come from client meetings and will depend on how much money is available for this program.
xii. Evaluation Plans: this will be in the form of impact (what behavioral or attitudinal changes the campaign affected) and output (or implementation; it will answer the question, “How many people where reach by my message?”).
xiii. Communication Samples: this will include descriptions and rough layouts of recommended communication materials. Examples include: news releases, direct mail, slogans, themes, etc.
I have a meeting scheduled next week to discuss options for multimedia. iTiger has a website currently that is not active and is a work in progress. Since they already have a student working to develop a website, I would like to make a promotional video that would be played at football games in the West Zone and on the Jumbotron.
Qualification
First, my undergraduate studies were completed in Sport Marketing. The sports industry interests me and is an arena I would like to pursue after graduation. I have experience through an internship in professional sports communication and have learned communication tactics that will be useful in this situation. I also have worked with a full service public relations agency where I was able to work with an international client. I pitched media, wrote press releases and managed events for my client over a three-month internship. These experiences coupled with my interest in the field give me the qualification needed to provide a successful public relations plan for IPTAY.
Schedule
i. September 25: Proposal Due
ii. October 16: First Deliverable Draft Due
iii. October 30: Second Deliverable Draft Completed
iv. November 13: Technology Preview Due
v. December 4: Project Presentation
Conclusion
Clemson University has a unique opportunity to establish itself as a leader in advanced technology through sports and academia. iTiger will greatly increase the products and services available to students, faculty, and visitors of our campus. I believe my experience and dedication will give clear understanding of the problems and potential solutions that this opportunity presents. A defined public relations plan will provide the University with the tools it needs to successfully implement the program as well as offer a clear marketing strategy moving forward.
iTiger is a set of web-based services aimed at mobile devices to enhance the Clemson experience in sports, research and academics, and beyond. These services will extend the scope of ‘cyber-infrastructure’ for devices connected by broadband wireless networks. iTiger and Clemson provides an unique environment that fosters a “living laboratory”, where products can be showcased or tested while also building working relationships with academic researchers and students. CCIT, the College of Engineering and IPTAY have developed this program but do not have a plan for implementation and marketing. By writing a public relations and marketing plan, I will provide IPTAY with recommendations for implementation as well as communication tactics to reach University Administration and football ticket holders.
Introduction
Clemson University’s Athletic Scholarship Organization, IPTAY, has developed a program, iTiger, for the University but does not have a plan for implementation and marketing. By writing a public relations and marketing plan, I will provide them with recommendations for implementation and communication tactics to reach football season ticket holders. iTiger is a set of web-based services aimed at mobile devices to enhance the Clemson experience in sports, research and academics, and beyond. This proposal will provide details on the current situation of the problem, a plan for the solution, my unique qualifications, and a project schedule.
Current Situation
The iTiger project is a synergistic partnership of athletics, business, academia, and industry with the common goal of shaping and realizing a new mobile wireless experience. The iTiger concept is one that will ultimately lead to real time communication from a person’s mobile device to an interactive landscape that is prevalent, useful, entertaining, and location sensitive. The initial phase will focus on creating a student driven living laboratory within the Clemson’s athletic facilities. Specific illustrations of the benefits of the iTiger project for each perspective include:
i. For athletics, this project represents a new way in which the fan may be immersed in the experience of a sporting event – this new interaction will promote more fan participation and increase the satisfaction of the whole sporting experience. Examples of potential new fan interaction include: the ability to procure merchandise through ecommerce, view replays, track statistics, interact with players, coaches, and use Clemson specific social networking applications.
ii. For business, this project generates new revenue streams through targeted marketing, subscription/service fees, and new retail opportunities.
iii. For academia, this project provides a fertile test-bed for many avenues of research, and also provides opportunities for students to gain real world experience in a challenging, interesting working environment. Other applications for computer technology research include the gathering and analysis of signal/coverage statistics, system monitoring and load testing, and experimental support of content delivery.
iv. For industry partners, this project provides a “living lab” in which products may be showcased or tested and research agendas may be advanced while also building valuable working relationships with academic researchers and students.
The iTiger project is a unique opportunity for athletics, business, academia, and industry partners to collaborate on building the collegiate stadium of the future. The success of this project has more widespread ramifications than just the sporting experience, but also generating more revenue, and academic research. In time, the lessons learned from iTiger will be extended into the Collegiate Campus of the Future – a place where learning, public safety, social networking, and many other elements of modern higher education converge in cyberspace.
An agreement with Cisco Systems Incorporated has been secured where they will provide the necessary network infrastructure and the platform on which applications may sit for the Fall 2008 season. In exchange, Clemson will make the athletic facilities available as a test-bed for Cisco product development. This is an exclusive agreement, yet to be made public, and creates a lot of opportunities from many different angles. For iTiger to be successful, a plan needs to be developed that will communicate these unique benefits and opportunities to football ticket holders.
Project Plan
I will produce a public relations plan that will provide Tim Match, Associate Athletic Director, with strategies and tactics to successfully implement and market the iTiger experience to University administration and football ticket holders. This plan will include the following:
i. Letter of transmittal: This document will be presented in a memo format, will be short and concise and will detail what the document is, why it should receive the reader's consideration, and what the reader should do with it.
ii. Executive Summary: this will summarize the proposed campaign and will follow a similar format of the executive summary in this proposal. It will include the problem, program goal, target audiences, audience objectives, major strategies, recommended budget and evaluation plans.
iii. Situation Analysis: this section will contain all of the information and data about the internal and external environments. While the problem statement will direct the planning efforts to a particular set of conditions, the situation analysis will provide details about internal and external contexts.
iv. Problems and consequences: based on my research and meetings with the client, I will isolate the overriding problem and determine what will happen if the problem is not solved. Here I will answer two questions: “What exactly is it that I want them to do as a result of my campaign”, and “What will happen if they neglect to follow the recommendations of this campaign?”
v. Campaign Goals: here I will provide general directions for the campaign. These are different than objectives, which are specific and can be measured.
vi. Audience Identification and messages: I will attempt to identify three types of audiences:
o Primary: the specific audience or public that I want to influence, football ticket holders.
o Secondary: audience that can intervene on my behalf and influence the primary audience, such as IPTAY board members.
o Tertiary: “special” publics comprised of organized groups (clubs, associations, etc.) that can mobilize quickly and endorse my cause.
I will also determine exactly what message should be directed at each of the audiences I have identified. These messages will be direct and declaratory and will articulate specific benefits to the audiences.
vii. Audience Objectives: I will then state the objectives for each audience that I identified in the previous section. These objectives will be specific and quantifiable when possible. They should also be reachable, acceptable by the client, and ethical.
viii. Strategies: I will provide several strategies that will each in itself solve the problem. I will discuss the advantages and disadvantages of each strategy, so the client can make an informed decision. Each solution should be feasible, acceptable and appropriate. Finally, I will tell the client which strategy I recommend and why I recommend this strategy; to do this I will refer to the advantages and disadvantages.
ix. Communication Tactics: This will provide the communication tactics I propose and will include both action events (special events, demonstrations, etc.) and communication tactics (news releases, direct mail, advertising, themes, slogans, etc.). I will describe which audience each tactic is directed to, the message I expect each audience to receive, why I choose each tactic and anticipated results.
x. Schedule: presentation of a specific and comprehensive planning calendar.
xi. Budget: accurate representation of how much things will cost. This information will come from client meetings and will depend on how much money is available for this program.
xii. Evaluation Plans: this will be in the form of impact (what behavioral or attitudinal changes the campaign affected) and output (or implementation; it will answer the question, “How many people where reach by my message?”).
xiii. Communication Samples: this will include descriptions and rough layouts of recommended communication materials. Examples include: news releases, direct mail, slogans, themes, etc.
I have a meeting scheduled next week to discuss options for multimedia. iTiger has a website currently that is not active and is a work in progress. Since they already have a student working to develop a website, I would like to make a promotional video that would be played at football games in the West Zone and on the Jumbotron.
Qualification
First, my undergraduate studies were completed in Sport Marketing. The sports industry interests me and is an arena I would like to pursue after graduation. I have experience through an internship in professional sports communication and have learned communication tactics that will be useful in this situation. I also have worked with a full service public relations agency where I was able to work with an international client. I pitched media, wrote press releases and managed events for my client over a three-month internship. These experiences coupled with my interest in the field give me the qualification needed to provide a successful public relations plan for IPTAY.
Schedule
i. September 25: Proposal Due
ii. October 16: First Deliverable Draft Due
iii. October 30: Second Deliverable Draft Completed
iv. November 13: Technology Preview Due
v. December 4: Project Presentation
Conclusion
Clemson University has a unique opportunity to establish itself as a leader in advanced technology through sports and academia. iTiger will greatly increase the products and services available to students, faculty, and visitors of our campus. I believe my experience and dedication will give clear understanding of the problems and potential solutions that this opportunity presents. A defined public relations plan will provide the University with the tools it needs to successfully implement the program as well as offer a clear marketing strategy moving forward.
Sunday, September 21, 2008
Business and Technical Correspondence
I have been extremely interested in reading this section; letters, memos and emails are an integral part of most jobs, yet many people are not taught how to write these types of correspondence. Janis Chan's section on presenting a professional image in E-mail was the most interesting to me. E-mail is now a main avenue of communication, but its function in the workplace still seems undefined to me.
I have had two different experiences with e-mail. E-mail at SRC was for the most part formal. I learned that every correspondence should be written as if the CEO of the company was going to read it. You should be clear and concise in your message and should be structured much like a memo. This could be deviated from slightly but it was always a good rule of thumb. You were expected to do all of the things they talk about in the book: use correct grammar, complete sentences, etc.
Communication at Brandware Public Relations was completely different. This is a smaller company (15 total employees, SRC has around 1300) and has a small company culture. Interoffice email was very conversational. You were not expected to write in complete sentences, you could use abbreviations, and email was generally treated as an alternate way to communicate when you could not talk to someone in person or on the phone. This makes sense considering the business they are in where they wanted to build rapport and establish relationships; this can always be done better when speaking to someone.
It seems like the type of e-mail style that is acceptable depends a lot on the type of organization you are a part of. Like we have seen with other technical correspondence, there are many factors, such as corporate culture, that effect the way you write and communicate within and outside the organization.
I have had two different experiences with e-mail. E-mail at SRC was for the most part formal. I learned that every correspondence should be written as if the CEO of the company was going to read it. You should be clear and concise in your message and should be structured much like a memo. This could be deviated from slightly but it was always a good rule of thumb. You were expected to do all of the things they talk about in the book: use correct grammar, complete sentences, etc.
Communication at Brandware Public Relations was completely different. This is a smaller company (15 total employees, SRC has around 1300) and has a small company culture. Interoffice email was very conversational. You were not expected to write in complete sentences, you could use abbreviations, and email was generally treated as an alternate way to communicate when you could not talk to someone in person or on the phone. This makes sense considering the business they are in where they wanted to build rapport and establish relationships; this can always be done better when speaking to someone.
It seems like the type of e-mail style that is acceptable depends a lot on the type of organization you are a part of. Like we have seen with other technical correspondence, there are many factors, such as corporate culture, that effect the way you write and communicate within and outside the organization.
Thursday, September 18, 2008
Problem Statements
(1) Clemson University’s Athletic Scholarship Organization, IPTAY, has developed a program, iTiger, for Memorial Stadium but do not have a plan for implementation and marketing. By writing a public relations and marketing plan, I will provide them with recommendations for implementation and marketing to football season ticket holders.
(2) IPTAY would like to provide the iTiger experience to 75% of the football patrons within two years, but they currently do not have an implementation timeline or tactics for successful communication. Therefore, I will provide implementation and marketing tactics by writing a public relations and marketing plan.
(3) IPTAY currently has no plan for implementation and marketing for their iTiger experience and cannot expect for the program to be successful without careful planning. Therefore, I will provide insight into implementation and marketing by preparing a public relations plan.
(2) IPTAY would like to provide the iTiger experience to 75% of the football patrons within two years, but they currently do not have an implementation timeline or tactics for successful communication. Therefore, I will provide implementation and marketing tactics by writing a public relations and marketing plan.
(3) IPTAY currently has no plan for implementation and marketing for their iTiger experience and cannot expect for the program to be successful without careful planning. Therefore, I will provide insight into implementation and marketing by preparing a public relations plan.
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