I have yet to get a definitive answer from Dr. Phillips but feel confident that this will be the area I will be focusing on for my project. For this exercise, I will go through a hypothetical situation and using what I think the project might be as a guide.
Purpose: The purpose of my project will be to raise the awareness of the Clemson Women's Volleyball team among students and alumni.
Audience: My main audience will be Clemson students. They are local geographically and therefore, the most likely to attend volleyball matches. My secondary audience will be alumni who may be able to offer more support to the program.
Format: My format will take couple of differ forms. The promotional materials could be emails sent out to the student body, or alumni. I will more than likely produce an advertising or PR plan that can be followed in subsequent years. I will more than likely produce a video for the department for my multimedia section.
Evidence: I am not sure what kinds of evidence I will be looking at. I may possible make a survey to have student fill out, with th objective being to nail down why they do not attend other sporting events at Clemson (minus the major sports, football and basketball).
Organization: If I produce a advertising plan, I will need to organize my thoughts and ideas in a specific manner. There are fairly universal ways to produce such a document and I will need to follow these guidelines for the best effectiveness.
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