Unclear thinking leads to unclear writing. The work done before the first draft and after the final draft could be the difference between good and bad communication.
Purpose: You must know the purpose of your writing. You should be able to clearly state this purpose; in a longer piece, this is called a thesis.
Audience: Most writing is aimed at a specific reader and it is important to know who that reader is. Better writing depends on better reading.
Format: A good format can lure the reader into spending more time on your ideas. It can also help you separate the important ideas from the unimportant, which can save them time.
Evidence: You must have evidence to support your writing and the more evidence you have the easier time you will have with your writing. It is important as well to look at the evidence and follow where it leads; do not just take the evidence you agree with. to avoid complicating your idea, look for the simplest explanation that accounts for all of the evidence. Fallacies and twisted logic should be avoided as well when attempting to draw conclusions from the data.
Organization: Write down your data on note cards. This helps you keep your ideas organized and helps you present a clear, concise message.
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