From the start, Harty makes it clear that writing is very important in your career. It can either help or hinder your goals and aspirations and should be taken seriously. He also states that there is two types of writing; clear, effective writing and bad writing. Surely there is writing that is more effective than others. But where is the line between good, effective writing and bad writing? No writing is perfect and all writing cannot be written with complete clarity, so it will be interesting to see where this distinction is made.
Three questions that are key in any writing:
1) Who is my audience?
You become the expert and you must know the auidience, their situation and how they may react your your message.
2) What do I want to tell the audience?
25 words: you should be able to condense your main point into 25 words or less and it should come first. Busy people do not have time to shift through all the information.
3)How can I make sure the audience understands what I want to tell them?
Different writing situations require different strategies.
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