(1) Clemson University’s Athletic Scholarship Organization, IPTAY, has developed a program, iTiger, for Memorial Stadium but do not have a plan for implementation and marketing. By writing a public relations and marketing plan, I will provide them with recommendations for implementation and marketing to football season ticket holders.
(2) IPTAY would like to provide the iTiger experience to 75% of the football patrons within two years, but they currently do not have an implementation timeline or tactics for successful communication. Therefore, I will provide implementation and marketing tactics by writing a public relations and marketing plan.
(3) IPTAY currently has no plan for implementation and marketing for their iTiger experience and cannot expect for the program to be successful without careful planning. Therefore, I will provide insight into implementation and marketing by preparing a public relations plan.
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Hey Brandon! I really think these statements improved upon your previous draft. When I read your original problem statement, I wasn't sure what the actual problem was until I read your solution.
However, your new statements are all much better! I think that your first statement is the strongest because it is clear and objective. Your second is a little ambiguous as it does not explain what iTiger is. Your third statement, while true, is a little of a Debbie Downer.
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